With the energetic track THAT'S A NO NO, ITZY show off their trademark confident attitude and deliver a clear message against outside expectations.
Ay-ay (oh-oh-oh)Ay-ay (oh-oh-oh)
Ay-ay (ra-ta-ta-ta)Ay-ay (ra-ta-ta-ta)
Ay-ay (oh-oh-oh)Ay-ay (oh-oh-oh)
Ay-ayAy-ay
[All]
It's just how I am, I'm bursting with energyIt's just how I am, I'm bursting with energy
I'm seventeen, but so what?I'm seventeen, but so what?
Too busy having fun to reply to your messagesToo busy having fun to reply to your messages
Well made, my worries are overwhelmingWell made, my worries are overwhelming
(Whoa) move up, faster, faster(Whoa) move up, faster, faster
(Whoa) gettin' louder, louder(Whoa) gettin' louder, louder
(Whoa) as long as I had fun, that's all(Whoa) as long as I had fun, that's all
That's it, don't ask any questionsThat's it, don't ask any questions
Whether it’s rude or not, with those clumsy wordsWhether it’s rude or not, with those clumsy words
Can't let you kill my vibe (ra-ta-ta-ta), that's a no, noCan't let you kill my vibe (ra-ta-ta-ta), that's a no, no
Sorry, I beg your pardon, if you were hoping it would fadeSorry, I beg your pardon, if you were hoping it would fade
[All]
I told you so, I told ya, that's a no-noI told you so, I told ya, that's a no-no
Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)
Whoo (ay-ay-ay-ay-ay), do what I want, say what I wannaWhoo (ay-ay-ay-ay-ay), do what I want, say what I wanna
Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)
Whoo (ay-ay-ay-ay-ay), do what I want, say what I wannaWhoo (ay-ay-ay-ay-ay), do what I want, say what I wanna
Hit that thang like a drum, ta-taHit that thang like a drum, ta-ta
Rum-pa-pa-pum, pa-pa-pum, pa-paRum-pa-pa-pum, pa-pa-pum, pa-pa
All night long, all night long, I dance, my body moves in time, in timeAll night long, all night long, I dance, my body moves in time, in time
Blow that thang like a brass, bam-bamBlow that thang like a brass, bam-bam
Rum-pa-pa-pum, pa-pa-pum, pa-paRum-pa-pa-pum, pa-pa-pum, pa-pa
So that my dance never stops, say that's a no, no, that's, that's a no, noSo that my dance never stops, say that's a no, no, that's, that's a no, no
[Ryujin, Yeji, Chaeryeong, Lia]
You think that you know me? (You think that you know me?)You think that you know me? (You think that you know me?)
Delusions are free (Delusions are free)Delusions are free (Delusions are free)
Respect, but hey, you (Respect, but hey, you)Respect, but hey, you (Respect, but hey, you)
Don’t cross that line (Don’t cross that line)Don’t cross that line (Don’t cross that line)
My hard work, like bust downMy hard work, like bust down
Gathering drop by drop (Gathering drop by drop)Gathering drop by drop (Gathering drop by drop)
Shining icy (Shining icy)Shining icy (Shining icy)
It’s blinding, pingIt’s blinding, ping
Whether you’re rude or not, with those clumsy wordsWhether you’re rude or not, with those clumsy words
Can't let you kill my vibe (ra-ta-ta-ta), that's a no, noCan't let you kill my vibe (ra-ta-ta-ta), that's a no, no
Sorry, I beg your pardon, if you were hoping it would fadeSorry, I beg your pardon, if you were hoping it would fade
[All]
I told you so, I told ya, that's a no-noI told you so, I told ya, that's a no-no
Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)
Whoo (ay-ay-ay-ay-ay), do what I want, say what I wannaWhoo (ay-ay-ay-ay-ay), do what I want, say what I wanna
Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)
Whoo (ay-ay-ay-ay-ay), do what I want, say what I wannaWhoo (ay-ay-ay-ay-ay), do what I want, say what I wanna
[Lia, Chaeryeong]
If you were hoping I'd break downIf you were hoping I'd break down
I'm sorry to say, but that's not going to happenI'm sorry to say, but that's not going to happen
I'm gonna keep singing, I'm gonna keep dancingI'm gonna keep singing, I'm gonna keep dancing
I'm not afraid of anythingI'm not afraid of anything
[All]
Hit that thang like a drum, ta-taHit that thang like a drum, ta-ta
Rum-pa-pa-pum, pa-pa-pum, pa-paRum-pa-pa-pum, pa-pa-pum, pa-pa
All night long, all night long, I dance, my body moves in time, in timeAll night long, all night long, I dance, my body moves in time, in time
Blow that thang like a brass, bam-bamBlow that thang like a brass, bam-bam
Rum-pa-pa-pum, pa-pa-pum, pa-paRum-pa-pa-pum, pa-pa-pum, pa-pa
So that my dance never stops, say that's a no, no, that's, that's a no, noSo that my dance never stops, say that's a no, no, that's, that's a no, no
Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)
Whoo (ay-ay-ay-ay-ay), that's a no, noWhoo (ay-ay-ay-ay-ay), that's a no, no
Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)Whoo (ay-ay-ay-ay-ay), ha (oh-oh-oh)
Whoo (ay-ay-ay-ay-ay), that's a no, noWhoo (ay-ay-ay-ay-ay), that's a no, no
About THAT'S A NO NO
The song originally appeared in 2020 as a B-side on the album IT'z ME. Years later, it unexpectedly turned into a viral hit!
In early 2026, the track gained new attention after ITZY performed it with full choreography for the first time in Seoul during their 3rd World Tour “TUNNEL VISION”. The high-energy stage sparked huge interest, so the song suddenly started appearing in music shows too, experiencing a second wave of popularity.
The lyrics are about self-determination and clear boundaries. Lines like “I do what I want” and the repeated “That’s a no no” show that the members won’t let anyone tell them how to be. At the same time, it emphasizes that hard work, self-confidence, and fun matter more than other people’s opinions.
